U.S. consumer perceptions about supplements are mixed, but it’s still a call to action
By Rick Polito, Editor-in-Chief, Nutrition Business Journal (From the UNPA Asia Report, 3Q17, as published in Asiaceutical Insights)
Trust is a block, even a cornerstone, in the foundation of any industry. In supplements, it is the foundation.
That foundation, Nutrition Business Journal (NBJ) consumer research suggests, has some cracks. Whether they spread, or the mortar weakens, becomes the biggest shadow darkening the industry today. How that foundation can be strengthened becomes the biggest question.
But the troubling nature of the results cannot be questioned at all.
NBJ and New Hope Network surveyed 500 people. Among the most troubling responses for supplements was the category’s “trust” ranking among various industries and professions. The question was posed as, “How trustworthy are the following industries or institutions?” Supplements did not fare well. CONTINUE →