Uniquely, the United Natural Products Alliance organizes its key objectives and work plans through a series of memorandums of understanding (MOUs) with other U.S. and international trade and non-profit organizations, academic institutions and other groups that bring expertise, influence and trusted reputations. By laying out our joint objectives via an MOU, UNPA is able to serve the needs of its members and its industry stakeholders with greatest effect and efficiency. 

Through its MOU partnerships, UNPA is also able to offer a wide variety of additional educational offerings, often at a discount to members where registration fees are required, including conferences, trade shows and trainings. Additionally, UNPA sponsors regularly scheduled, free "Expert Insights" webinars for its members, with the participation of its MOU partners.

View and download a PDF listing UNPA's MOU partners and the projects that UNPA and each of its partners have agreed to pursue as part of their partnership agreement.

UNPA's MOU Partners

Founded in 1985, the American Association of Naturopathic Physicians (AANP) is the national professional society representing licensed naturopathic physicians. AANP aims to increase awareness of and access to naturopathic physicians, provide high-quality continuing education, expand the body of naturopathic medicine research and help its members build successful medical practices. AANP's physician members are graduates of naturopathic medical schools that derive their accreditation from the U.S. Department of Education. AANP's members also include other health care professionals and corporate members, who collectively strive to advance the profession of naturopathic medicine nationwide. AANP has 44 official state affiliates across the country.



The American Botanical Council (ABC) is a nonprofit, member-supported organization whose mission is to provide education using science-based and traditional information to promote responsible use of herbal medicine to the public, researchers, educators, healthcare professionals, industry, and media. The Web site includes searchable electronic resources includingHerbalGram, ABC's peer-reviewed quarterly journal; HerbClip, a twice-monthly series of summaries and critical reviews of recently published herbal literature; HerbMedPro, an interactive, electronic herbal database providing hyperlinked access to the scientific data underlying the use of herbs for health;The Complete German Commission E Monographs;Herbal Medicine: Expanded Commission E Monographs: and more.


The American Herbal Pharmacopoeia (AHP) is a non-profit 501(c)(3) California-based organization. The mission of AHP is to promote the responsible use of herbal products and herbal medicines. AHP produces critically reviewed documents called monographs that outline the quality control criteria needed for ensuring the identity, purity, and quality of botanical raw materials. Each document also presents a complete and critical review of the traditional and scientific literature regarding the efficacy and safety of herbal medicines.The monographs expand on everything you want to know about the botanical and a whole lot you do not want to know about it; botany, chemistry, harvesting, growing, drying, storage, purity standards, dosage, side effects, contraindications, drug interactions, etc. AHP plans to complete 300 monographs, which include Western, Ayurvedic and Chinese botanicals.



Since its inception in 1978, Bastyr University has been a pioneer in science-based natural medicine. Although the school started as a naturopathic medicine college, Bastyr University now offers more than 20 degree and certificate programs. Building on its science-based foundation, the university has been the recipient of a number of multimillion-dollar research grants from the National Institutes of Health.

In September 2012, the university expanded again, opening Bastyr University California in San Diego, welcoming more than 50 students to its inaugural Doctor of Naturopathic Medicine class. California’s first and only accredited school of naturopathic medicine also offers a Master of Science in Nutrition for Wellness and plans to add more natural health programs in the future.


British Columbia Institute of Technology seeks to identify research areas, create a response system for scientific and regulatory issues, promote the development and use of botanical and chemical reference materials and analytical technologies, encourage innovation and advancement of state-of-practice development and manufacture of botanical-based products.


  The China Chamber of Commerce for Import and Export of Medicines and Health Products (CCCMHPIE) is a leading and influential national trade association in China with a mission to promote international trade and cooperation in medicinal and health products. CCCMHPIE, directly under the Ministry of Commerce of China, has a diverse membership of more than 2,400 companies, including most of the major manufacturers and trading companies of pharmaceutical and health products across China.
  China Nutrition and Health Food Association (Chinese language site with translation available) The China Nutrition and Health Food Association (CNHFA) was jointly initiated by Chinese nutrition and health food enterprises and relevant institutions in China. CNHFA was approved by relevant leaders from the State Council of the People’s Republic of China and approved by the Ministry of Civil Affairs in line with existing regulations on registration and administration of social organizations. The organization is supervised by the China Food and Drug Administration.  
  CoQ10 Association seeks to advance the state of CoQ10 dietary supplement education, research, safety and quality, nationally and internationally. The CoQ10 Association brings structure and intention to CoQ10’s exponential market growth; fosters dialogue between leading CoQ10 industry members, physicians and the public; maintains superior quality and marketing standards and cultivates clinical study opportunities.
  The Global Curcumin Association and its members consolidate a voice for the curcumin category and work to protect the category from those that would willfully or unknowingly exploit it through poor quality or adulterated products. A primary focus of the Global Curcumin Association is establishing quality standards and promoting these standards to the organization’s key stakeholders. The association works to provide a measure of assurance of the level of quality in the curcumin marketplace through ingredient and product testing and to continue to raise awareness and education of the benefits and science supporting it.

The Global Organization for EPA and DHA Omega-3 (GOED) is a proactive and accountable association of the world's finest processors, refiners, manufacturers, distributors, marketers, retailers and supporters of products containing eicosapentaenoic acid (EPA) and docosahexaenoic Acid (DHA) omega-3 fatty acids. The organization's objectives are to promote and protect the category, educate consumers about the health benefits of EPA/DHA, and work with government groups, the healthcare community and the industry, while setting high standards for its business sector. GOED and its members are committed to personal integrity, ethical corporate behavior, public safety and quality assurance.


The Global Prebiotic Association increases public awareness about the production, quality and science of prebiotic products, expands manufacturer understanding of the solid science supporting both well-known and newfound benefits, and creates needed transparency within and throughout the market.


Informa Global Exhibitions, part of London-based Informa, organizes transaction-oriented events that enable buyers and sellers in specialist communities to meet face to face and conduct business. Our Health & Nutrition business encompasses leading events including Natural Products Expo West and Expo East; SupplySide West, SupplySide East and SupplySide China; Vitafoods Europe and Vitafoods Asia; conferences such as Esca Bona and the NBJ Summit; market data from the NEXT and Nutrition Business Journal brands; and media via New Hope, Natural Products INSIDER and Vitafoods Insights.


The International Association for the Advancement of High Performance Thin Layer Chromatography (HPTLC Association) promotes the use of HPTLC in plant analysis and other analytical fields. The association brings together representatives from academia, industry, research and regulatory and standards-setting bodies. It serves the purpose to:

  • Develop and validate common standards and methods for identification of plants and their adulterants
  • Establish and maintain an International Atlas of HPTLC Methods for Identification of Herbal Drugs (ATLAS) as a recognized reference tool for quality control
  • Serve as the worldwide, leading resource in information about and training in HPTLC to the scientific community
  • Support pharmacopoeias and similar organizations of individual countries or regions with expertise, guidance, methods and validation data


The International Probiotics Association (IPA)  is a global, non-profit organization bringing together through its membership the probiotic sector’s stakeholders, including but not limited to academia, scientists, health care professionals, consumers, industry and regulators. IPA’s mission is promote the safe and efficacious use of probiotics throughout the world. Holding NGO status before Codex Alimentarius, the IPA is also recognized as the unified “Global Voice of Probiotics” around the world.


The National Center for Natural Products Research is located at the University of Mississippi School of Pharmacy. The school is globally recognized for its multidisciplinary research in the discovery, development and translation of innovative solutions to health care problems. The Research Institute of Pharmaceutical Sciences (RIPS) is also housed within the School of Pharmacy. RIPS was established to discover and disseminate knowledge of natural drug products, develop and commercialize new products, improve public health, and stimulate the economy. Within RIPS is the National Center for Natural Products Research (NCNPR). The NCNPR is the nation's only university research center devoted to improving human health and agricultural productivity through the discovery, development and commercialization of pharmaceuticals and agrochemicals derived from plants, marine organisms and other natural products. NCNPR is world-renowned for its pioneering work in developing novel methods to identify new constituents in herbal products and to isolate and purify them so that they can be further studied for use as potential medicines and herbal health products.


Natural Algae Astaxanthin Association is focused on promoting the positive benefits of natural algae astaxanthin and to educating the dietary supplement industry on the research, safety and quality behind this powerful nutrient internationally. NAXA launched the NAXA Verification Program in 2017 to address the growing problem of adulteration within the dietary supplement industry and the need to assure finished-product manufacturers and consumers that the astaxanthin they are purchasing is natural astaxanthin derived from Haematococcus pluvialis.

The Personalized Lifestyle Medicine Institute is a not-for-profit organization dedicated to promoting the importance of personalized lifestyle medicine as the right solution to address patient-specific needs in chronic illness management. Solutions to these chronic health problems will require different approaches that apply innovative and evolving technologies. The Institute collaborates with leading medical experts, scientists, educators, advocacy groups, medical institutions, medical societies and legislative groups to further its mission to integrate the principles of personalized lifestyle medicine for the prevention and management of chronic illness in healthcare systems worldwide.


  Southwest College of Naturopathic Medicine & Health Sciences advances the state of naturopathic medicine and natural health products research, safety and quality, nationally and internationally. 

  The Trust Transparency Center brings together an expert team with more than 60 years of dietary supplement and natural products industry experience to provide a deep understanding of all aspects of the global supply chain and what it takes to be successful in today’s ever-changing climate. Trust Transparency combines trust with transparency to improve culture, values, relationships and customer confidence, which enables organizations to reach maximum value—internally and externally. The Trust Transparency Center also operates as the directorate and incubator of several single-ingredient trade associations, including the CoQ10 Association, Global Curcumin Association, Global Prebiotics Association, Natural Algae Astaxanthin Association and the Vitamin K2 Association.

  The Vitamin K2 Association promotes and stewards the vitamin K2 category globally. The Vitamin K2 Association and its members are committed to establishing Vitamin K2 category-wide quality standards and to developing and enhancing the category. All Vitamin K2 Association members commit to a code of ethics and adhere to the USP monograph for vitamin K2. The association is focused on raising awareness of vitamin K2, the science supporting the category and reaching out to a broad range of associations, academia and media, working with government groups, the healthcare community and the industry—globally. The association is working to provide a measure of assurance of the level of quality in the vitamin K2 marketplace through ingredient and product testing and to continue to raise awareness and education of the benefits and science supporting it.


MOU Partners—including the National Center for Natural Products Research at the University of Mississippi School of Pharmacy—help UNPA organize its key objectives and work plans.