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We are an association of respected dietary supplement and natural health companies dedicated to safety, science and quality through advocacy, education and community.

  • Advocacy

    UNPA works with Congress, state governments, and regulatory bodies like the FDA and FTC to enforce DSHEA for consumer rights and supplement safety.

    Our Political Advisors

  • Education

    UNPA provides members & industry with a diverse range of educational content from webinars, to newsletters, and more.

    You can find us on YouTube, where we feature interviews from members and industry experts.

    View Our youtube Channel

  • Community

    UNPA partners with its members, and MOU partners to promote responsible business practices, advocate for high standards ensuring consumer safety.

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UNPA Events

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Industry Events

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Our Focus

1| Strengthening DSHEA

One of UNPA’s key goals is to keep our members and industry leaders informed on the most recent happenings around further strengthening DSHEA.

UNPA embarked on a strategy to rewrite the rules governing dietary supplements. This plan was developed in close cooperation with the office of Sen. Orrin Hatch of Utah and was realized by the introduction of the Health Freedom Act of 1992, sponsored by Sen. Hatch and Rep. Bill Richardson of New Mexico. This bill ultimately became the Dietary Supplement Health and Education Act of 1994 (DSHEA). DSHEA was a shining example of consumers, trade associations and industry companies coming together to protect consumers’ rights of access to supplements.

2| Amazon and E-commerce

E-commerce, particularly on Amazon, has dramatically increased in market share since Covid-19.

Our Amazon Committee meets regularly to discuss and exchange critical information to understand the ever-changing policies on Amazon. With fast growth comes uneven compliance, which is a key focus of this committee to continuously improve the quality and integrity of dietary supplements sold via E-commerce.

3| Global Supply Chain Stability

Global Supply Chain Stability is critical to any business. Particularly if you are in the natural products business. We are actively working with industry experts to keep our members informed and to help avoid shortages and rising costs.

LATEST NEWS

NutraIngredients USA | 7 takeaways from ‘Growing your health brand on TikTok in 2025’ webinar
Dec 10, 2024

7 takeaways from ‘Growing your health brand on TikTok in 2025’ 10-Dec-2024 by Danielle Masterson Pattern recently partnered with the Global Organization for EPA and

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Press Release | UNPA Partners with Clean Label Project
Dec 4, 2024

FOR IMMEDIATE RELEASE UNPA Partners with Clean Label Project to Provide Necessary Education & Training for the Dietary Supplement Industry Around AB 899

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Press Release | Naturally Network Joins UNPA as Newest MOU Partner
Nov 20, 2024

FOR IMMEDIATE RELEASE Naturally Network Joins UNPA as Newest MOU Partner November 20, 2024, Salt Lake City, UT: The United Natural Products Alliance (UNPA), a leading

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Executive Members