Holistic Primary Care (HPC) provides health care practitioners, as well as the general public, with lively, science-based content on preventative medicine and natural health care. Our quarterly print publication reaches more than 65,000 clinicians nationwide. Our website features fully searchable archives, and our monthly UpShots enewsletter provides quick “takes” on new developments in integrative medicine. HPC produces an annual conference, Heal Thy Practice: Transforming Patient Care, that focuses on practice development for integrative/holistic clinicians. HPC also produces the Practitioner Channel Forum, an executive-level gathering that focuses on opportunities in the practitioner segment of the natural products industry.