Move Nutrition Network and WholeFoods Magazine Partner to Expand Active Nutrition Reach
Jan 7, 2025
Spring Lake, MI – [January 7, 2025] — Move Nutrition Network and WholeFoods Magazine have announced a partnership to broaden the audience for sports and active nutritional ingredients found in supplement, functional food and beverage brands. By aligning their strengths, the organizations aim to expand communication and education throughout the active nutrition industry.
WholeFoods Magazine’s focus on retailers and the business-to-business side of the natural products industry and Move Nutrition Network’s connection to active nutrition professionals provide a complementary foundation for the partnership, which will bring education to all aspects of the active nutrition supply chain. Planned initiatives include programs designed to reach both organizations’ combined audience of retailers and personal trainers, dietitians, and nutritionists, and ultimately the consumers each group serves.
“This collaboration with WholeFoods Magazine allows us to connect sports and active nutrition brands with an even wider audience,” said Todd Pauli, Publisher of Move Nutrition Network. “We’re excited to bridge the gap between innovative category science and the active nutrition retailers and professionals who benefit from it.”
Heather Wainer, Publisher and Chief Brand Officer of WholeFoods Magazine, added, “By working together, we’re able to link retailers more closely to advances in active nutrition, while connecting industry brands and suppliers to an expanded audience interested in their products. This collaboration will help drive education and growth in this important market segment.”
The partnership expands the reach of current advertisers across both organizations by providing opportunities for industry suppliers and consumer brands to better educate the market on their science-backed, innovative ingredients aimed at this rapidly growing industry.
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About Move Nutrition Network
Move Nutrition Network is dedicated to advancing the sports and active nutrition industry by connecting ingredient researchers, consumer brands, dietitians, and trainers. The platform bridges the gap between science and practice, showcasing industry insights and ingredient innovations to ensure the integrity and effectiveness of the growing active nutrition industry. By sharing the latest innovations, Move Nutrition Network empowers sports and active nutrition professionals to enrich client relationships through informed, science-based nutrition education and recommendations. Learn more at https://movenutritionnetwork.com.
About WholeFoods Magazine WholeFoods Magazine is a full-service media company run by Wainer’s Finest Communications. The family-owned company’s flagship product is WholeFoods Magazine. This national business-to-business magazine, which has been published continuously for more than 40 years (the magazine was founded in 1977 and has been owned by Wainer Finest Communications since 1984), is the longest-tenured media outlet of its kind in the natural products industry. The magazine informs and educates members of the natural products industry with both print and digital editions. The company also hosts digital educational events, including the Naturally Informed virtual conference series, The Natural View podcast, and weekly e-newsletters to keep the natural products industry informed. Learn more at https://www.wholefoodsmagazine.com.
Media Contact: Suzanne Shelton l The Shelton Group
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