Press Release | UNPA Partners with Clean Label Project
Dec 4, 2024
FOR IMMEDIATE RELEASE
UNPA Partners with Clean Label Project to Provide Necessary Education & Training for the
Dietary Supplement Industry Around AB 899
December 4, 2024, Salt Lake City, UT: The United Natural Products Alliance (UNPA), a leading trade association for the dietary supplement industry, has teamed up with the Clean Label Project to help industry prepare for AB 899, a new regulation that mandates heavy metal testing and public disclosure of test results for dietary supplements sold in California to children under age 2, with enforcement beginning January 1, 2025.
The UNPA / Clean Label project partnership will provide critical and immediate education and training opportunities to help the dietary supplement industry achieve compliance with California AB 899.
In a significant clarification, on November 27, 2024, California authorities confirmed that dietary supplements marketed to children under age 2 fall within the scope of AB 899, further underscoring the need for immediate action.
Through webinars, workshops, and resource sharing, Clean Label Project and UNPA aim to equip industry stakeholders with the knowledge and tools needed to implement testing protocols, understand disclosure requirements, and navigate compliance efficiently.
“California AB 899 represents a significant shift in transparency and accountability for the dietary supplement industry for products aimed at children,” said Jaclyn Bowen, Executive Director at Clean Label Project. “Through our partnership with UNPA, we are committed to equipping brands with the tools and resources needed to meet these new requirements while ensuring consumer trust. Together, we are helping brands lead the way in prioritizing safety, transparency, and the well-being of their youngest consumers.”
UNPA President Loren Israelsen added, “This collaboration underscores our shared commitment to ensuring safety and integrity in products for our youngest consumers. By partnering with Clean Label Project, we aim to empower brands with the tools and knowledge necessary to meet AB 899 requirements and build greater confidence in the dietary supplement industry.”
AB 899 is a California Assembly Bill that mandates baby food manufacturers — which now includes dietary supplements — to regularly test their products for specific toxic elements (arsenic, cadmium, lead, and mercury) and disclose the levels of those elements to consumers on brand websites, aiming to enhance food safety and industry accountability by providing transparency regarding potential heavy metal contamination. The testing requirements of this law went into effect on January 1, 2024, with heavy metal disclosure requirements going into effect January 1, 2025.
A series of upcoming webinars will be scheduled for December 2024. For more information and to register, contact Clean Label Project at Info@CleanLabelProject.org and UNPA at info@unpa.com.
About the United Natural Products Alliance:
The United Natural Products Alliance (UNPA) is a premier trade association dedicated to advancing global natural health products. With a commitment to quality, science, and innovation, UNPA collaborates with industry leaders, government agencies, and stakeholders to promote responsible business practices and advocate for standards that ensure consumer safety, access to reliable health information and trained health practitioners. Through education, research, and advocacy, UNPA along with its members and partners foster industry excellence and leadership that drive growth and integrity in the natural health products community. UNPA serves as a unifying voice, to honor the dietary supplement industry’s history, advance the science and protect the health freedom of our consumers. For more information, visit www.unpa.com
About Clean Label Project:
Clean Label Project is a nonprofit dedicated to transparency in food and consumer product labeling. Its work includes testing for contaminants and promoting clean, safe, and transparent practices across industries. For more information, visit cleanlabelproject.org
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